How to establish long-term cooperation between manufacturers and medical device agents

In recent years, the situation of medical devices has developed well, and many manufacturers have gone to various places to attract investment. They have achieved synchronous online and offline investment through participating in various exhibitions and numerous online platforms (such as Global Medical Device Network, etc.).

How can medical device manufacturers maintain long-term and deep cooperation with already cooperating agents? What reasons may affect the relationship between manufacturers and distributors?

Once an agent and a medical device manufacturer cooperate, the first 90 days are crucial. In the initial stage of cooperation, the manufacturer needs to directly provide technical support and training to the cooperating medical device chain stores and hospitals, and provide necessary advertising investment. On the one hand, it can quickly make the agent feel effective and profitable. For example, for health and household medical devices, customers need to come to the site for consultation to avoid the agent feeling unprofitable and turning to other brands for cooperation; On the other hand, seize this opportunity to convey the company's brand philosophy, correct product operation, and usage to the staff of the agents as much as possible, establish a common vision for cooperation, and establish the information of the agents.

In the first few months of cooperation, it is necessary to do a good job in "transmission, assistance, and guidance". To see results, manufacturers should track more, be diligent in understanding their market situation, and help solve problems in a timely manner to promote the progress of cooperation.

Medical device sales always rely solely on the terminal, while agents are eager for quick success and instant benefits. Consumers also have many choices. In order for brand owners to win in channel competition, they must learn to innovate their products, win by quality, and make agents profit through unique products. They should be endowed with product cultural concepts to reduce unstable factors.

Medical devices should also be closely related to products, agents, and customers like "Yanjing" beer, allowing producers, agents, and consumers to have emotional communication rather than just exchanging money and goods. In addition, there should be a scientific reward mechanism, such as allowing agents to sell more in the off-season and compensate more in the peak season, which invisibly enhances customers' assets.

Source: Global Medical Device Network